Round 1 of the 2022 NFL Draft averaged 10.03 million viewers with a 5.6 rating. Amazon is paying $1.1 billion per season for the next 10 years to exclusively broadcast Thursday Night Football. A few hours later, Tom Bradys return to Gillette Stadium pulled in 26.7 million viewers for NBC. Continued interest in the NFL Draft is a great thing for the league. FOX scored the NFLs largest singleheader audience in seven years, while CBS and NBC both saw declines, on New Years Day. The ratings from the Week 7 broadcast are down, but that can be attributed to the matchup. This created somewhat of a split between those on either side of the political line. Among the NFL teams that appeared in the top 100 with the greatest frequency were Green Bay, Dallas, Tampa and Kansas City. Its a notable drop from the numbers last season. And that's across the league's four television-network partners ABC, ESPN, NBA TV, TNT and the highest average since the NBA's 2013-14 season. Players will also benefit from this. But its evident fans just arent interested in watching an exhibition game with players understandably giving zero effort. The NFL is trying things every year to try and make the Pro Bowl a little more exciting and competitive. Here are the 2022 NFL TV ratings from the regular season, playoffs and Super Bowl LVII. With an unusually strong slate of games, the NFL TV ratings on Thanksgiving provided even stronger returns than some might have expected. Meanwhile, Amazon held up reasonably well for the second edition of its Thursday Night Football package. Access is available for NFL Network subscribers of participating TV providers. (The obvious follow-up: what were the other 10 percent doing?). It marks a 14% increase from the total viewership from last years Week 3 game. Baltimore -- 27.9113. Here are the NFLs television ratings from the 2022 regular season, focusing on total viewership from Weeks 1-18, along with the average audience size and the most watched games. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods. As of August 31, 2020, all Nielsen figures include out-of-home viewing. For the first time, each NFL team played 17 regular season games, providing fans with an extra week of regular season NFL action. Nielsen universe estimates for the 2022-23 TV season were not immediately available, but Nielsen estimated that there were 122.4 million TV homes in the 2021-22 season. (this excludes ALL the Thu night games & Special games as that is tracked separately). (That does not mean 19.54 million viewers total watched the game. The past 12 NBA Finals games have seen a total of 106 million viewers tune in on television and through streaming services. Amazons Thursday Night Football narrowly avoided a season-low opposite the World Series. According to SportsMediaWatch, the Thursday Night Football opener averaged an estimated 7.33 million viewers on the NFLs exclusive TV network. To put this into perspective, the 2021 NBA Finals between the Milwaukee Bucks and Phoenix Suns drew an average of 9.91 million viewers (more on that later). Sorry, something went wrong with the copy but here is the link for you. The Week 1 primetime clash between the Rams and Bears averaged 17.6 million viewers and finished with a 9.6 rating. The second most-watched was Super Bowl XLVII between the Seattle Seahawks and Denver Broncos in February of 2014. Its a notable drop from the numbers last season. Following in close second were Aaron Rodgers and the storied Green Bay Packers, scoring a 182 on the Nielsen Sports Media Exposure Indexmeaning the teams total media exposure was 82% higher than the NFL team average for the categories analyzed. Cord-cutting has resulted in an estimated 12.82 million cable subscriptions since 2019, per MoffettNathanson, and its estimated 27 million households have cut since 2014. All Rights Reserved. Caleb Carbine worked previously with Gerad Parker at West Virginia. FOX topped the charts with more than 24 million viewers for its late doubleheader window, which featured the 49ers rout of the Buccaneers in most markets. For week 16 2020, there was no early DH game on Fox? According to Fox Sports, the 113 million that tuned in to watch the Kansas City Chiefs defeat the Philadelphia Eagles was the most-watched Super Bowl in six years. Its the second-largest audience for the National Football League since 2015. Houston -- 12.2628. NFL TV ratings also have an impact on other things related to league operations. Another quick question would be why are there only select games and not all the games per week? Las Vegas -- 16.22, 2016 NBA Finals Game 7: 15.82022 CFP National Championship: 15.6, 26. Monday Night Football was already the lesser football package for NFL games and the decline in viewership didnt help in 2020. NFL In the world of TV ratings, the NFL remains in a league of its own The NFL's viewership is so far ahead of any other sport, any comparison is pointless. Keep in mind these are average ratings. While three games were postponed to later dates in the Week 15 schedule, the NFL still finished with strong ratings. This article was originally published on Sportsnaut.com and is republished here with permission. During the 2021 NFL regular season, there were 34 games decided by a game-winning score on the final play the most in a single season all-time while 49 games were decided by a game-winning score in the final minute of regulation or overtime tied for the most in a single season all-time. Keep in mind these are average ratings. The ratings from the Week 7 broadcast are down, but that can be attributed to the matchup. This is why NBC, CBS, ESPN/ABC, Fox and Amazon paid more than $100 billion to renew their media contracts with the league earlier this. Previous NFL TV ratings: last year, 2020, 2019, 2018, 2017, 2016, 2015, 2014. According to Sports Media Watch, the game drew the lowest ratings for a championship bout in the league since Super Bowl III between the then-Baltimore Colts and New York Jets. So much interest. The NFL TV ratings should climb nicely during the regular season. Perhaps, fans were not excited to see Tom Brady play in his 10th Super Bowl. In 2020, the SNF opener between the Cowboys and Rams averaged 18.94 million viewers with a 10.4 rating. With the league struggling revenue-wise due to COVID-19, seeing one of the lowest-rated Super Bowls in NFL history cant be seen as a great thing. The Week 3 Sunday Night Football clash between the San Francisco 49ers and Green Bay Packers will go down as one of the best NFL games in 2021. Its also worth considering that the 2022 Hall of Fame induction doesnt include any all-time greats with massive name appeal. NFL Networks broadcast of the Washington Football Team and New England Patriots game on Aug. 12 drew the highest TV ratings for a preseason game on the flagship station since all the way back in 2018. Even at the hands of a 4-12 season last year, Americas Team still managed to garner the most media exposure among its franchise competitors. The indices of all five categories were then aggregated into an overall Nielsen Media Exposure Index, utilizing a weighting system according to the categorys exposure potential.. Same time period in 2020: 887.9M, 7.9% increase through the first 11 weeks in viewers from 2020. FOXs Cowboys vs 49ers game was the second-biggest audience ever for a Divisional Round broadcast. Its the second-most watched Championship Sunday since 2015 and both broadcasts are the most-watched programs since Super Bowl LV. According to Sports Media Watch, the broadcast on NBC averaged 5.48 million viewers with a total of 5.7 million when Including streaming services not accounted for by Nielsen. According to SportsMediaWatch, the Thursday Night Football opener averaged an estimated 7.33 million viewers on the NFLs exclusive TV network. With an unusually strong slate of games, the NFL TV ratings on Thanksgiving provided even stronger returns than some might have expected. Unsurprisingly, the NFL TV ratings are easily outpacing anything Major League Baseball is generating in terms of viewership. Source: Nielsen Ad Intel Notes: Excludes PSA's. Spot TV Live+7 for P2+. All things considered, the NFL and NBC will still be pleased to open the 2022 season with a broadcast for a preseason game featuring backups and fringe NFL roster candidates averaging 5.8 million viewers. In comparison to the 2019 Pro Bowl, viewership dropped 17% (8.05 million). A rematch of the AFC Championship Game between the Buffalo Bills and Kansas City Chiefs delivered more strong NFL TV ratings for the league and NBC. The NFLs best local TV story came out of Dallas, where the Cowboys ratings jumped 23% the leagues second-biggest increase. According to the Hollywood Reporter, the NFLs four divisional round matchups averaged 37.1 million viewers. Looking ahead to Week 4, the first battle pitting Tom Brady against Bill Belichick could set an NFL TV ratings record in viewership for a regular-season game. Since the regular season began, ratings and viewership are skyrocketing across all major networks entering Week 5. Throughout the season, there were 370 billion total minutes consumed which is . Also of note, Monday Night Football had its most-watched season opener since the year 2000. In advance of Super Bowl LVII, here are the NFL TV ratings from the postseason. Before the 2022 NFL regular season begins, the league already has a few reasons to feel good about what is coming this fall. 1. At a time when pulling in massive audiences is more important than ever and the league explores ways to further increase its revenue, an early look at NFL TV ratings from the preseason show why this remains the No. The Giants and Jets had top 10 finishes in the social media category as well. On NBC in Week 6, the SNF broadcast averaged `6.28 million viewers with a 9.0 rating. viewers per game. The Dallas Cowboys accounted for five of the top 10 ratings. Even on a Championship Sunday without Aaron Rodgers, Tom Brady and even the Dallas Cowboys, the NFL TV ratings from the conference championship matchups exploded. After NBC cashed in with a massive audience for the NFL Kickoff Game, its numbers dipped on Sunday Night Football. In comparison to the 2019 Pro Bowl, viewership dropped 17% (8.05 million). As if a memorable weekend of playoff football couldnt get any better for the NFL, it did following the release of TV ratings. Two notes: Said game peaked at 50.23 million viewers toward the end. These are also the early numbers from non-adjusted affiliates, so the ratings will change when everything is finalized. TV ratings of major. In fact, according to a recent Nielsen study that ranked overall media exposure of all 32 NFL teams during the regular season, some fared better nationally, some had higher local indices and others scored big on the social scorecard. Continued interest in the NFL Draft is a great thing for the league. The three most-watched drafts in NFL history have occurred in the last three years: 2019 (6.2 million), 2020 (8.3 million), 2021 (6.1 million).. Best of all for the network, it was the most-watched Week 3 game since 2015 and marked the third consecutive week NBC drew 20-plus million viewers on Sunday night. Its a brilliant move by Amazon, keeping football fans at home to buy things via Amazon Prime instead of going out to the store. Amazon is paying $1.1 billion per season for the next 10 years to exclusively broadcast Thursday Night Football. Before the 2020 NFL season began, ESPN worked desperately to lure in a broadcasting crew that would entertain fans and increase viewership. Kansas City -- 45.28 Super Bowl LIV: 41.6 3. Things didnt get much better the next day. The NBA and its players were the most active in calling for systemic change in the United States and supporting the Black Lives Matter message last year. The Week 3 Sunday Night Football clash between the San Francisco 49ers and Green Bay Packers will go down as one of the best NFL games in 2021. Per a league press release, the 2021 NFL Draft was seen by an average audience of 6.1 million viewers (TV and digital) across NFL Network, ABC, ESPN, ESPN Deportes and digital channels during the three-day event, making it the third most-watched draft ever, NFL Media noted. Monday night in week 1 had only one game vs the usual two MNF games in week 1. I think the NFL threw NBC a bone just by letting the game air on a Wednesday afternoon thus not disrupting the networks Christmas tree lighting special. It marks a 14% increase from the total viewership from last years Week 3 game. Also of note, just seven of NBCs Sunday night broadcasts averaged 17-plus million viewers last season. Teams can value their exposure using different methods, with each form holding unique significance depending on their market. The NFL signed TV rights contracts worth more than $100 billion before the 2021 season and everyone is quickly cashing in. Plug in the simple phrase 'NFL' and you'll get the top-ten things that term applies to most frequently. Either way, Super Bowl LV between the eventual champion Buccaneers and Kansas City Chiefs represented the worst ratings for the big game since all the way back in 1969. With the San Francisco 49ers and Green Bay Packers set to face off on NBC in Week 3, its safe to project the audience size will be strong. Now, its a three-day event that shows just how popular the NFL is compared to the other three major North American professional sports leagues. While the change itself generated mostly positive feedback from those in attendance, it didnt seem to help the NFL TV ratings. In comparison, the 2021 NFL Draft averaged 12.5 million viewers and the virtual 2020 NFL Draft averaged 15.3 million viewers. According to Deadline, Tampa Bays narrow win drew 28.5 million viewers, making it the second most-watched Sunday Night Football game ever. After NBC cashed in with a massive audience for the NFL Kickoff Game, its numbers dipped on Sunday Night Football. Here are the NFL television ratings from the Week 7 primetime games, via SportsMediaWatch. The Chargers posted the leagues biggest increase, as the teams games in the Los Angeles market jumped by 25% over last season. For programs on ESPN and ESPN2, streaming through the ESPN app and ESPN.com is also included. During the 2021 NFL regular season, there were 34 games decided by a game-winning score on the final play the most in a single season all-time while 49 games were decided by a game-winning score in the final minute of regulation or overtime tied for the most in a single season all-time. Furthermore, CBS led all networks with an average of 40.798 million viewers during the playoffs. A rematch of the AFC Championship Game between the Buffalo Bills and Kansas City Chiefs delivered more strong NFL TV ratings for the league and NBC. NFL teams anticipate the salary cap seeing nearly $20 million per season in the years ahead. Cincinnati -- 28.85 12. The game did 41.5 million viewers across CBS and Nickelodeon. So many storylines. On a night when the NFL competed against the 2021 Emmy Awards, which ended a seven-year ratings slide, NBCs Sunday Night Football came out on top for the television audience. In fact, four out of the top 10 teams in the Exposure Ranking analysis didnt even make the playoffs last season. Here are the NFL television ratings from the Week 7 primetime games, via SportsMediaWatch. That included the San Francisco 49ers thrilling road win over the Dallas Cowboys being the most-watched NFL Wild Card Game since 2015. The Bills-Rams game averaged 19.54 million viewers per minute. Packers-Cowboys delivered what was (at the time) the largest audience of the NFL season with more than 29 million viewers on FOX. One other comparison: For more information, go to NFL.com/nflnetwork. Meanwhile, the game drew a record streaming audience of 11.2 million through Peacock and other streaming services. NFL teams anticipate the salary cap seeing nearly $20 million per season in the years ahead. With the league struggling revenue-wise due to COVID-19, seeing one of the lowest-rated Super Bowls in NFL history cant be seen as a great thing. Again, Nielsen uses sampling data to calculate the audience, meaning that your viewing of a sporting event outside of your home does not count unless you are in a Nielsen family.. As reported by Sports Media Watch, the Week 7 TNF clash between the New Orleans Saints vs Arizona Cardinals averaged just 7.82 million viewers for Amazon Prime. The entire 2020 preseason was canceled due to COVID-19 and fans were desperate for some football action. 1) NHL's 2020 Stanley Cup Playoffs averaged 953,000 viewers, a 38% drop from 2019. Then when I click on the Next button on the bottom, it just takes me back to the page I started from. Here are the NFLs television ratings from the 2022 regular season, focusing on total viewership from Weeks 1-18, along with the average audience size and the most watched games. TV networks are feeling the strains of disappointing NFL ratings, as they are forced to restructure deals with advertisers to make up for the smaller audience, and their opportunity to make money off remaining games during the lucrative holiday season narrows, the Wall Street Journal reported this past weekend. Best of all for the network, it was the most-watched Week 3 game since 2015 and marked the third consecutive week NBC drew 20-plus million viewers on Sunday night. Whether its the ongoing pandemic or something else, said decline forced networks to scramble and strengthen relationships with sponsors. Meanwhile, the game drew a record streaming audience of 11.2 million through Peacock and other streaming services. Jacksonville -- 19.6722. Bottom line, cant see all of the 200+ comments from long ago. The simulcast featuring Peyton and Eli Manning, broadcasted on ESPN2 and ESPN+, averaged 1.606 million viewers. We can also compare that to MLB, which drew just under 3.2 million viewers for its Field of Dreams game on Fox. This is especially significant in that the preseason game went up directly against MLBs Field of Dream Game between the New York Yankees and Chicago White Sox, which also drew historical ratings from a television perspective. Seattle played without Russell Wilson and the Saints offense isnt what it used to be with Drew Brees retired. delivered the largest audience of Week 18, scored the NFLs largest singleheader audience in seven years, outdrew all three of the NFLs Christmas Day games. It started out as nothing more than a niche event for the most hardcore of fans. Local TV ratings for each team. Below are the ratings and average audience size for the nationally-broadcasted NFL games in Week 8, via SportsMediaWatch. 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