Olaplex has released test results that it says show the products are safe. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. The plaintiffs are collectively seeking $75,000 (62,200) in damages. A lawyer for Olaplex declined to comment on the status of the suit. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. 'My hair is now in great condition and can go for 4 days between washes. What Could Elon Musk Possibly Be Thinking? Lastly, the complaint contends that the instructions for using Olaplex products exacerbate the injuries experienced by consumers, who are directed or encouraged to leave the products in their hair for long periods of time or indefinitely. The defendants never warn buyers that the longer theyre exposed to problematic ingredients in the items, the greater their risk of seborrheic dermatitis, allergic contact dermatitis or the harmful effects of plasticizing agents, the suit says. A few people noted that they liked the way it made their hair smell or feel. Winning a court case is only half the battle for Olaplex. 1, Olaplex No. "I think by that point I had probably lost 20% of my hair," Auriana told "Good Morning America." About 30 women are suing the Olaplex hair-care company, claiming its products caused their hair to fall out, bald spots to form, and skin rashes and other conditions to crop up. By The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. Olaplex refunded Fontenot $250 in Sephora store credits after she sent an email detailing her hair and skin problems, according to customer service messages reviewed by Insider. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. Jue Wong posted a . David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. Rachel Bentley, co-counsel on the lawsuit, said the monetary damages are "for the injuries our clients sustained. Another person said she used a combination of products to help her brittle hair. Additionally, Olaplex publicly released the HRIPT tests for all of their products on their website to demonstrate the safety of Olaplex products for consumers who might be questioning using these products while the brand is battling these allegations in the court system. To the contrary, many believed their situation would have been worse but for the Products.. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. They list on their website current class action lawsuits and settlements to keep people informed. Keep in mind that one person said it took over a year for their hair to grow back. It increases tensile strength and restores hair elasticity. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. If you want more information on how to start a class action lawsuit, head on over to this page. 'Olaplex products do not cause hair loss or hair breakage. The lawsuit, which was filed on 9 February, includes claims from 30 women who used products from Olaplex, as reported by CNN.The brand is notably sold at retailers such as Sephora and Ulta and is frequently advertised by influencers on TikTok. Panthenol, the other ingredient named in the suit, has not been banned in the EU or linked to any adverse effects. Have you tried Olaplex hair loss products? 9 products, saying they experienced problems including "bald spots," "dry, brittle" hair, and scalp problems like "burning" and "open sores" after using them. "The formula hasn't really changed." Wong believes that reports of hair loss from Olaplex and many other hair products over the last few years may be related to the pandemic. En cliquant sur Accepter tout, vous acceptez que Yahoo et nos partenaires traitent vos informations personnelles et utilisent des technologies telles que les cookies pour afficher des publicits et des contenus personnaliss, et des fins de mesure des publicits et des contenus, dtude des audiences et de dveloppement de produit. Slectionnez Grer les paramtres pour grer vos prfrences. The reviews found elsewhere confirm this. I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. Sign up for ClassAction.orgs free weekly newsletter here. Again, Olaplex products passed this test. On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". 2 min read. Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. Collectively, the plaintiffs are seeking more than $75,000 in damages. The brand perhaps most . It also . The Olaplex Hair Loss Lawsuit . You have entered an incorrect email address! A Facebook group called 'Olaplex Hair Loss/Hair Damage?' Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. "As a matter of good customer service and in view of the false information circulating on social media arising out of the events in the European Union, Olaplex voluntarily chose to reimburse consumers who contacted them with lilial-related concerns after March 1, 2022," the filing said. ", "If a customer happens to not be satisfied with their purchase, we are always willing to explore a possible refund," the statement continued. "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. Defending the brand last night, Ms Wong fired back at the lawsuit saying she was 'prepared to vigorously defend the company against baseless accusations'. It's about the combination of ingredients.. Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water. 3 Hair Perfector. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. The company is also facing lawsuits. I also really slathered it on. Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss and conditions including "inflamed, blistered, flaking or scaling skin". Please contact the moderators of this subreddit if you have any questions or concerns. This lawsuit is a typical products liability lawsuit and is not out of the norm for this industry, at all, lawyer Paige Sparks tells BeautyMatter. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. The case has not ended as of this article, but they seek $10 million in punitive damages. 1. Please download the PDF to view it: Download PDF. Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. Want to stay in the loop on class actions that matter to you? February 14, 2023 Examined Genute told Insider she started using Olaplex shampoo, conditioner, leave-in treatment, and oil at the end of 2021. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). "Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. So, Olaplex products clearly can work. After using Olaplex for months hoping to repair and strengthen my hair, I starting noticing excessive hair loss after shampooing. How did it affect your hair? There are thousands of people all saying the same thing. However, the lawsuit against Olaplex Holdings alleges the . That said, Hairprin is a viable option if you HairLossGeeks.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' According to the lawsuit, many other purportedly safe Olaplex products contain panthenol and other ingredients well known in the beauty industry to be allergens and irritants that can cause allergic contact dermatitis, hair loss and scalp injuries. It demanded more than $75,000 in damages for all and to stop false advertising. It is difficult because they are trying to do active damage control (no pun intended) with consumers by promising these products are safe and will not cause hair loss, but each action they are taking could be used against them in litigation.. Some 30 customers are suing Olaplex, a luxury hair care brand. Please look out for the groups on Facebook just to see the damage this product has caused. Having a patented ingredient unique to their product is a good thing. September 2022, once I decided to google "Olaplex hair loss" and found a Forum with many girls in it describing the same thing, Massive hair loss, hair shedding from the root . Bloomberg Daybreak Asia. 15 February 2023. This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. Learn all the details in this week's episode of #WhatsUpInMakeup on my YouTube. In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. Track your investments 24 hours a day, around the clock from around the world. The lawsuit, filed last week in a Californian district court, claims the plaintiffs "have lost their hair - in some cases more than half and leaving bald spots in others". The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". Disclaimer: HairLossGeeks is independent and reader-supported. Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. By clicking Sign up, you agree to receive marketing emails from Insider Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. Several photos of plaintiffs showing bald spots that they claim were caused by Olaplex have been released by the Law Centre of Amy E. Davis, one of the legal firms involved in the suit. Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury.". We don't know if they were using expired Olaplex. The lawsuit was filed by a group of nearly 30 consumers represented by Dallas-based lawyer Amy Davis who allege the company's products damaged their hair and scalp. It is free of many common irritants and undesirable ingredients. In January 2021, Devacurl agreed to a $5.2 million settlement to resolve the class-action lawsuit claims that the brands products caused hair loss and scalp irritation. Sign up for ClassAction.orgs free weekly newsletterhere. Additionally, the products contain panthenol, a form of vitamin B5 that can cause an allergic reaction, which resulted in cases of contact dermatitis for some women, and sodium benzoate and ascorbic acid, which together form benzene, a carcinogen, the lawsuit alleges. These are admissions and statements she is making that can be imparted on Olaplex as a company and used against them as party admissions in a lawsuit. After she showered and used them, only ten hairs broke off, which was way less than what she was used to, after only one use. She said she also experienced redness and swelling around her face and hairline. This browser does not support PDFs. Sign up for notifications from Insider! Why? I was using No. Sparks makes it clear she is not affiliated with this lawsuit, and her opinions are not to be taken as legal advice. They disputed the brand's social media messaging that its products could revive "compromised hair.". According to the Olaplex class action lawsuit, the Olaplex No. (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . The 61-page lawsuit says that although Olaplex touts the products over and over in advertisements as scientifically proven, free from harsh chemicals and safe for all hair, the items are, in fact, none of these things.. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Brands will provide clinical data and whoever sues needs to have photos and documentation; otherwise it's he says / she says. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. Only you can determine if Olaplex is worth the risk. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). Olaplex customers are suing the popular hair care brand and claiming that the company's products caused them "serious injury" to their hair.. Lilial was once used as a perfume in cosmetics, until the European Union banned it from March 2022 due to its impact on fertility. Do you work at Olaplex or have information to share? Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. David Williams/Bloomberg via Getty Images ', The CEO added:'Our products are designed to relink broken hair bonds, not cause hair damage.'. Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. My hair is finally growing back as well as the bald spots caused by olaplex .. i don't know what they put inside to make it this bad!'. No-Cap8698 3 days ago. (Bloomberg) -- Olaplex Holdings Inc. said its sales will . They just are kind of vouching for themselves rather than sounding concerned.". These people used a combination of Olaplex products, and it helped their hair immensely. 6, Olaplex No. 'We have publicly released the HRIPT test results for all of our products. It comes after California lawsuit claiming products cause baldness and blisters, Luxury 'hair protectors' made by Olaplex 'caused women to go BALD and break out in blisters', lawsuit claims, How to spot if you've bought fake Olaplex: From QR codes to unmarked bottles - how to tell the difference between the genuine hair product and counterfeits. The company's filing also noted that it had "proactively" devised a new version of the product that didn't contain lilial, which Olaplex said in a February social media post it had previously used "in small amounts as a fragrance.". Nous, Yahoo, faisons partie de la famille de marques Yahoo. . A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. This case is being fought not only in the court system but also in the court of public opinion. By March, Genute said her hair had turned dry and brittle with strands breaking in half, and she spotted flaky red spots on her scalp all issues she had never experienced before. Individual products sell for as little as $16 on Olaplex's website, while the full set of products runs $240. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Olaplex products are safe and effective, as millions . Olaplex lawsuits First Olaplex lawsuit was filed on February 9, 2023, in the U.S. District Court Central District of California 28 women moved forward with a claim against Olaplex for causing hair loss, blisters and bald spots. 3 Hair Perfector once contained lilial, a known sensitizer and allergen linked to infertility. "Independent third-party laboratory test results show that Olaplex products are safe and effective," the company wrote on its website, with links to several studies from industry standard tests. 'Olaplex CAN cause your hair to fall out. On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. ', 'I was using it too much, and it literally broke my hair. The FDA determined that sodium benzoate in concentrations up to 0.1 percent by weight is safe for use in hair care products. The Olaplex lawsuit asserted that the company's products caused hair loss, bald spots, scalp rashes, brittle hair, and hair breakage. Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. "Olaplex markets its product as 'clean' and free of harsh chemicals. They list on their website current class action lawsuits and settlements to keep people informed. 2023 BBC. . According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." Athletes' ambitions don't end when they leave the field of play. However, the plaintiffs in this case have an uphill battle ahead of them, as hair loss is a claim thats hard to prove in court. Some users seeking refunds said their hair was damaged or fell out after using the product. 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