what are the strengths of emirates airlines? Emirates has also invested in solar power systems to generate clean electricity at two of the airlines major facilities in the UAE Emirates Engine Maintenance Centre and Emirates Flight Catering. The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. The company has maintained a world class flight operation introducing cheaper long haul flights which is highly profitable. Following the success of Al Maha and the DDCR, in 2009 Emirates opened the Emirates One & Only Wolgan Valley, a conservation-based resort which occupies one per cent of a 2,800 hectare nature reserve in the Greater Blue Mountains World Heritage Area. Branding and sponsorship 4. This view of Dubai hindered Emirates to be known as a popular brand in the aviation industry. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. The sustainability of the Emirates Airline Company has been proved in the report by Quantitative data's from the environment factors of the company. Emirates supports the efforts in ICAO to establish this global approach, and were committed to working with the ICAO to achieve carbon-neutral growth from 2020 and help to create a safe, efficient and environmentally responsible civil aviation sector. For more information, you can read the Emirates Group's Environmental Policy(Opens a PDF in a new tab). Our Economy Class blankets on long-haul flights are made from 100% recycled plastic bottles. Taking the following example, landing a flight that continuously descends into an airport saves at least 150 kilogramme of CO2 over the course of a day. The improvement of loading efficiency to match the ideal trim line, resulting in a more aft Center of Gravity (CG) position and less fuel burn. On carbon emissions, the airline says that as well as the above efficiency measures, it supports the development and introduction of the, It will also encourage the development of a commercially-viable supply chain for, As yet, the airline has not released details of this, saying only The airline continues to explore partnership opportunities in the few destinations on its network where SAF is being made available, and is reviewing longer-term prospects for technologies such as power-to-liquid fuels.. Qatar Airways soon realised the lack of tourist for its primary hub, contrast to that of Emirates/Etihad, and have modified its business model to suite its transit customers. Emirates Engineering ensures that our aircraft are performing at their optimum level at all times. Dubais abundant sunshine helps to power our state-of-the-art Engine Maintenance Centre, where we installed a one megawatt array of solar photovoltaic panels. The Emirates Airlines success has been the continuity of its management team, many of whom have been with the airline since its start of the company. Recent initiatives include the use of data analytics and in the near future of machine learning (ML) and artificial intelligence (AI) to better forecast potable water uplift in each flight. The airline has also had economy class blankets made from recycled plastic bottles since 2017. Additionally, we use a water*saving procedure by routinely washing our aircraft with a small amount of a cleaning agent applied by cloth. Even retired aircraft fittings can be reused. This procedure saves thousands of litres of water each wash, and having a clean aircraft exterior helps to reduce fuel consumption and emissions by making the aircraft lighter and more aerodynamic. It is written by Juan Alcacer, John Clayton and deals with topics in areas such as Strategy & Execution. Their efforts have seen them receive several awards for sustainable transport in Dubai. 3. These efforts have been ongoing since 2003, and the airline has also been working with IATA to extend this routing system across the world as a standard operating procedure where possible. Emirates enjoy the low price of fuel and also the low cost labour in this region, which is more than just convenient for an Airline operator. 2023 The Emirates Group. Introducingfuel-efficient practices while the aircraft is on the ground, such as: the use of ground power units instead of the aircraft Auxiliary Power Unit (APU), and switching one or two engines off while taxiing in after landing. Thus by missing this route, Emirates has a significant part of the global traveling sector out of its reach. Second, there has not yet been a holistic, structured approach for designing sustainable business model innovations that generate full value. Today, Emirates has a total of 140 orders for the Airbus 38010 and is the largest operator of A380 crafts around the world. The scale of the airlines operations means that even a small change can make a big positive impact with low carbon footprint. The strategy followed enables the company to; 1. Our customers, staff and regulators are increasingly conscious about the environment and greenhouse gas emissions. Read the stories behind our sustainable products on board. The aviation industry has actively called on the worlds governments to put in place a single global market-based measure to address carbon emissions from international aviation. Have a competitive price advantage over the competitors.2. Sustainable practices are an integral part of the Emirates groups corporate vision that results in the sustainable development of the company. On opening, Emirates One & Only Wolgan Valley was the first carboNZero certified hotel in the world, and the first carbon neutral resort to be certified through an internationally accredited greenhouse gas programme. The new Terminal had become a new face of the Emirates airlines and one more reason for the customer to fly Emirates. Qatar, being one of the major oil sources in the gulf has allowed Qatar airways to enjoy similar facilities as its competitors. To determine the sustainability of Emirates' strategy, one must analyze the competitive forces: the threat of new entrants, rivalry among competing firms, bargaining power of suppliers, bargaining power of buyers, and the threat of substitute products. Lower Cost Airlines: With increased number of lower cost airlines in the recent years, there is a huge trend of population, especially from the developing regions who prefer to travel at a lower cost than having a premium service. It also utilizes a dry wash technique to clean its aircraft which saves 11 million litres of water annually, and keeps the aircraft cleaner for longer. what is behind their success given an industry where profitable firms are scarce? what are airlines doing to be more sustainable? Using these blankets both prevents the plastic bottles ending up in landfill, and saves energy and emissions in the manufacturing process compared with using new plastic materials. The overall growth aspiration of the region demands a high-performing aviation system including airlines, airports, and air traffic control that in 20 years must successfully serve more than four times the passengers it serves today. During the past year, the airline has invested $22 million in new technology for in-flight connectivity, which is now 70 percent wireless. 4. And our engine washing procedures keep internal engine components clean, maintaining fuelefficient performance and prolonging the useful life of the engine. Operates 269 aircraft, including Airbus A380 and Boeing 777 aircraft, making it one of the busiest operators of these types of planes on the planet. The Emirates Flight Catering solar rooftop power plant has 8,112 individual solar panels and is expected to generate 4,195 megawatt-hours of electricity annually, allowing the company to reduce traditional energy consumption by 15 per cent across its laundry, food manufacturing and staff accommodation facilities. First, Emirate's business model focused on the major metrics that generate profits. Lastly, our refurbished London office features LED lighting, upgraded air conditioning, and a more efficient use of floor space, resulting in a reduction of 60% in electricity consumption. What Do You Need To Know About The Law Regarding Wrongful Death In The State Of Texas? The Dubai government further facilitated incoming tourist flows by eliminating the majority of visa requirements and launching marketing campaigns. Realising the Advantages: The government-owned Dubai carrier has lower personnel costs than much of the industry, in part by drawing many workers from the nearby lowwage nations of Pakistan and India1. Emirates relied on only three types of aircraft, because of which planes could be deployed onto existing routes to supply much more easily to match the demand. The UAE government supported Emirates entry into new markets by negotiating bilateral aviation agreements with foreign states whose markets Emirates wished to enter. The 130,000 square foot controlled environment facility will produce 2,700 kilogram of high quality, herbicide- and pesticide-free leafy greens daily, using 99 percent less water than outdoor fields. Adding on to this, the lower labour population of Emirates, which comes from Asia Pacific regions of India, Sri Lanka and Pakistan have also showed improvements in their average per-capita income These factors will force Emirates to rethink its cost structure. Differentiating itself through service not only enabled Emirates to build passenger loyalty and reap subsequent value, it also allowed the airline to avoid direct competition with low-cost competitors based on price. A total of 31 per cent of the companys work force was laid off due to redundancy across all parts of the business. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. A loss of Dhs22 was recorded by Emirates Group last year for its first annual profit in over 30 years. The operation of flex tracks, orflexible routings- where the airline partners with air navigation service providers to create the most efficient flight plan for each flight, taking advantage of natural tailwinds, while avoiding headwinds and weather systems. And with jet fuel comprising one of our largest areas of expenditure, fuel efficiency is essential to every part of the business. operates 158 destinations in 85 countries, making it the worlds largest airline. Emirates introduces eco-friendly blankets made from recycled plastic bottles. Location2: The Dubai benefited from several inherent strategic advantages as a hub city. It helped create a strong pull that attracted business and leisure tourists alike. Is Emirates' business strategy sustainable? Is Emirates Strategy Sustainable Why January 28, 2022 BY: Troy Monterey Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. The Flight Training Facilities department sources a range of items from Emirates Engineering when aircraft interiors are being upgraded. Highly priced tickets compared to competitors 2. Well-maintained aircraft contribute to efficient flight operations too. 14. With the youngest fleet3 amongst any other players in the industry, it has grown at a humungous rate within a decade of its operation. The Belgian airline Air France offers services on the route. Strong growth and world class infrastructure 2. Sustainability of Emirates' Current Strategy and Way of Operation. The major contribution on each of the below mentioned fields has taken the airline and the aviation industry, far from where it started. The aviation industry recognises that, although its responsible for less than 2% of global carbon dioxide emissions from human activity, it must be committed to growing sustainably and reducing growth of its emissions. Helping & empowering business owners for over 15 years, helping them to understand how to protect own interests, build bridges to amplify joint ventures, adapting new business practices and solutions. Emirates has other advantages that have placed it on a par with Singapore Airlines the two are the worlds fastest-growing and most profitable jetliners- including its remarkable Dubai location within an eight-hour flight of more than half the worlds population2. Sustainability and ecoefficiency are the cornerstones of all Emirates Group operations - both in the air, and on the ground. 1. Emirates also enjoyed subsidised fuel, no income tax, and strategic synergies with the Government at its principle hub which also aided the success of the airline. 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