Experts who examined major fashion magazines claim that 2020 was a wake-up call for many fashion magazines as the industry worked harder to ensure diversity on their covers. !o-BOB3hwE#BuDe_jlVzV'>;)0XE 2a+zF=i5QcJpn;P;a@L6t5p5V0 If you are an admin, please authenticate by logging in again. >%t@3L(JIlz&CuL`8v* c0,FH9&>nFgfBc63aBPz&`Xb3et~y(>M"IL:&2L&8_pN3|(1O S!7/X5RS'6Ax0KZfqP^]UyD}"i Measuring America's People, Places, and Economy, Population Estimates, July 1 2021, (V2021), Population Estimates, July 1 2022, (V2022), Population estimates base, April 1, 2020, (V2022), Population estimates base, April 1, 2020, (V2021), Population, percent change - April 1, 2020 (estimates base) to July 1, 2022, (V2022), Population, percent change - April 1, 2020 (estimates base) to July 1, 2021, (V2021), American Indian and Alaska Native alone, percent, Native Hawaiian and Other Pacific Islander alone, percent, White alone, not Hispanic or Latino, percent, Owner-occupied housing unit rate, 2017-2021, Median value of owner-occupied housing units, 2017-2021, Median selected monthly owner costs -with a mortgage, 2017-2021, Median selected monthly owner costs -without a mortgage, 2017-2021, Living in same house 1 year ago, percent of persons age 1 year+, 2017-2021, Language other than English spoken at home, percent of persons age 5 years+, 2017-2021, Households with a computer, percent, 2017-2021, Households with a broadband Internet subscription, percent, 2017-2021, High school graduate or higher, percent of persons age 25 years+, 2017-2021, Bachelor's degree or higher, percent of persons age 25 years+, 2017-2021, With a disability, under age 65 years, percent, 2017-2021, Persons without health insurance, under age 65 years, percent, In civilian labor force, total, percent of population age 16 years+, 2017-2021, In civilian labor force, female, percent of population age 16 years+, 2017-2021, Total accommodation and food services sales, 2017 ($1,000), Total health care and social assistance receipts/revenue, 2017 ($1,000), Total transportation and warehousing receipts/revenue, 2017 ($1,000), Mean travel time to work (minutes), workers age 16 years+, 2017-2021, Median household income (in 2021 dollars), 2017-2021, Per capita income in past 12 months (in 2021 dollars), 2017-2021, Total employment, percent change, 2019-2020, Men-owned employer firms, Reference year 2017, Women-owned employer firms, Reference year 2017, Minority-owned employer firms, Reference year 2017, Nonminority-owned employer firms, Reference year 2017, Veteran-owned employer firms, Reference year 2017, Nonveteran-owned employer firms, Reference year 2017. a reality star on its cover. Lets take a look at what they have for us from the past month! In 2018, print sales reached 50 million, compared to ten years ago, the revenue was over 100 million. Women between 18 and 34 years old represent the magazines primary target audience. "Monthly reach of Vogue magazine in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s)." Refers to readers and visitors.Reach is measured here including visitors to Vogue's website vogue.co.uk. Through our partnership with FORWARD, we were able to connect the most vulnerable small businesses and microenterprises in the City of Milpitas with critical resources. 12% of Vogue employees are Black or African American. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Its also gone through some serious changes over the course of its 121 years in print. The Census Bureaus Population Estimates Program data by county includes details like counts by age, race, or ethnicity and goes back for decades. Monthly reach of Vogue magazine in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) [Graph]. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Click here to schedule a time to visit with us at theshow. The IPX score measures the exact influence a publication has on the fashion magazine audience. The magazine features advertisers such as Gucci, Chanel, Versace and the likes, and brings some of the biggest fashion houses in Milan, London, and Paris closer to Indian readers. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. This category cant be compared prior to 2000. But how the Census Bureau reported and grouped those populations changed over time. Are you interested in testing our business solutions? Anyone can read what you share. Despite the target audience for this lifestyle mag being women from 18-34, almost one million males in Britain love reading Cosmo, making it among the popular British magazines that appeals to a male audience as well. ", Publishers Audience Measurement Company, Monthly reach of Vogue magazine in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) Statista, https://www.statista.com/statistics/380962/vogue-monthly-reach-by-demographic-uk/ (last visited March 01, 2023), Monthly reach of Vogue magazine in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) [Graph], Publishers Audience Measurement Company, March 10, 2021. Hi, There are many reasons. Some are: 1. Its history. Established in the late 1800s, Vogue has such an illustrious and colourful history it is in f PAMCo 1 2021: April 19 Mar 20 print data fused with November 20 Comscore data The estimate years differ from the base 2010 decennial census; underestimates will be resolved in 2023 when the Census Bureau releases its 2010-2020 intercensal estimates. "Monthly Reach of Vogue Magazine in The United Kingdom from April 2019 to March 2020, by Demographic Group (in 1,000s). As for the top fashion magazines in the UK, Cosmo also ranks highly. 58% of employees earn a salary of $25k-40k a year. QuickFacts provides statistics for all states and counties, and for cities and towns with a population of 5,000 or more. Please do not hesitate to contact me. That is, while other magazines teach women whats new in fashion, Vogue teaches them whats in vogue. Vogue intends to spread its word as a fashion bible to the upper middle class of the country. Per MinOnline: Kevin Koenig is new executive editor at Yachting magazine. endobj 99 Derby Street, Suite 200 Publications that are slightly more popular than Cosmopolitan among British readers are Mens Health, Radio Times, and Take a Break, which were chosen by 15% of survey participants. Around 82% of baby boomers know what Elle magazine is, while 18% of them like it. By looking at fashion magazines statistics in the last few years, fewer and fewer people buy the print versions of publications. (See the 10 most groundbreaking covers in the history of Vogue here.) WebDemographic Profile Total Adults (000) 18,224 Total Women (000) 15,470 Readers Per Copy 6.88 Readers Per Copy 5.84 Women Audience (000) Comp (%) Index Age Median bm)8e6u&JqYy[v0I 7JT38e"8[8][AUo1S]2(m+ vz3zAD? This figure does not include the regional and local magazines that may not be registered with the bureau. Its no secret that fashion shows dont start until she arrives and that an upcoming designer she mentions will almost certainly become famous. Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. <> Founded in France in 1945, Elle is a highly successful fashion magazine. Vogue is more of a worldwide phenomenon than a fashion magazine. Notably, the Indian subsidiary of the US-based Conde Nast, the publisher of magazines such as Vogue, GQ, Traveller, and AD (Architectural Digest), seems to be undeterred by the daunting situation facing most of the Indian magazine industry. Not only are womens lifestyle and fashion magazines bringing in millions of pounds annually in the UK, but theyre also becoming more conscientious, putting women of different ages, races, and sizes on the cover page. 58% of employees at Vogue are White. Raphael Poplock is the new executive vice presidentof partnerships and business development at The Players Tribune. Aside from the digital-first habits of teens today, Carolyn Dubi, who in 2008 was the director of media planning agency Initiative, told the New York Times that teens According to a survey by YouGov, nearly two-thirds of Brits know what Elle magazine is. ", Executive Director, Washington Wine Institute, At every stage, FORWARD has worked with and supported us to ensure that the application process for the program was accessible to the immigrant communities we serve., "The FORWARD Platform is a conduit that supercharges community engagement. Additionally, the companys mobile traffic reached a record 81.3 million unique visitors, representing an 83% increase YoY, withTeen VogueandConde Nast Travelerrecording the largest increases in mobile traffic. Currently, you are using a shared account. Cosmopolitan is a famous fashion magazine that was first published in New York, and over time, started selling worldwide. As a subscriber, you have 10 gift articles to give each month. Only 2% of Vogue employees earn a salary of $100k-200k a year. Cosmopolitan is more popular with women than men. Over 4.3 million UK adults read Cosmopolitan. The most important key figures provide you with a compact summary of the topic of "Magazine Industry" and take you straight to the corresponding statistics. Notably, the most frequent readers of Elle are in their early forties. Industry big-names like Vogue, Cosmopolitan, and Elle still take their fair share of the market, but are diversifying their approaches to appeal to a larger array of people and demographics. 4 0 obj Today, many publications of this kind have expanded the content to other lifestyle topics. Still, digital fashion magazines statistics show that 257 thousand female readers also access Vogue via tablet, and 170 thousand via their desktop. To use individual functions (e.g., mark statistics as favourites, set Conde Nast showed audience growth of 45% year over year as of January, MinOnline reports, withArchitectural Digest, BRIDES, Cond Nast Traveler, The New Yorker, SELF,andVogue having their best Januarys ever bringing total audience to 123 million and reflecting a 1.2% edge over general Internet growth. Magazines with largest audience in the U.S. 2019, Publishing in the U.S. 2022 - Industry Insights & Data Analysis, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Magazines statistics show almost 5% of them come from Canada, while 3.8% of visitors live in Australia. Theyre true collaborators., President & CEO, Whatcom Community Foundation, "By partnering with FORWARD, we helped more struggling small craft beverage producers including wineries receive funding through the Washington State Department of Agriculture Relief and Recovery Grant program. Use Ask Statista Research Service, total brand reach across print and digital platforms (digital platforms include desktop computer, smartphone, tablet). For population by age, USAFacts grouped people ages 04 in different ways depending on the census. The Content. Using a database of 30 million profiles, Zippia estimates demographics and statistics for Vogue. WebThe Vogue magazine is undoubtedly intended for young women from 20 to 40 years, who are successful and beautiful and who wants to be aware of all the novelties of multi-channel IPPGroup. Fashion magazines were especially important before the age of the internet, as they connected everyday people to worldwide fashion visions. Any comparison of data from before 1990 only includes the white, Black, and Other race/ethnicity categories. Editor-in-Chief and Global Editor-at-Large. Nope. $300,000? You are sadly off the mark. Of course, I dont know how much it would cost to buy each and every product featured in any given issu Margaret The magazines give a hint of the luxurious life by featuring advertisements by global luxury brands. Elle and Cosmopolitan are other well-known publications popular among women in their twenties, thirties, and forties. Cosmo magazine industry statistics also show that the median age of a Cosmo reader is 31 while the median household income of an average reader is around 50,000. Statista. Vogue has been the most influential fashion magazine for a long time. Furthermore, the fashion magazines digital circulation data show that online readership in most markets grew by 35% during that time. Conde Nast showed audience growth of 45% year over year as of January, MinOnline reports, with Architectural Digest, BRIDES, Cond Nast Traveler, The New The industry has taken a toll due to significant loss of readership, circulation, and revenue. WebRedirecting to https://www.eviemagazine.com/post/teen-vogue-isnt-just-a-girls-fashion-magazine-anymore-heres-why-it-needs-to Estimates are not comparable to other geographic levels due to methodology differences that may exist between different data sources. Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. Then you can access your favorite statistics via the star in the header. 80%) and covers a broad age range, though primary in sales was so drastic that the magazine was forced to distribute over 65,000 free copies to meet the 1 million copy circulation promised to 42% of Vogue employees are between the ages of 20-30 years. Magazines such as Vogue, Harpers Bazaar, GQ, Elle, and Cosmopolitan are some of the well-known titles in the market. Some more local reads are Grazia, Harpers Bazaar, and Glamour. This setting should only be used on your home or work computer. A2A: The Vogue logotype is not technically a font. It started out as Didot, then the logo designer made adjustments, most notably changing the heig The issue sold out in record time and received over 5 million likes on digital. Get in touch with us. Similarly, the FICCI-KPMG Media & Entertainment Industry Report 2016 says that Indian magazines will see a negative growth of -1.8% CAGR from 2015 to 2000 with the contribution of magazines to the total revenue of the print periodical industry, which stood at 5.1% in 2015, forecast to decline to 3.2% by 2020. Vogue Arabia intends to uphold the brands identity while also catering to the sensibilities of the modern Arab woman. Every decade, the Bureau reconciles these estimates and releases final data. Its not like what others are doing. According to the latest data available, Vogue has 86.2 million unique users who accessed the publications digital version. <>/XObject<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Millions of Millennials in the UK regularly read Cosmo. Data from 2000 onward will also include the Two or more race category. Out of the total number of readers, almost one million are over the age of 35, and nearly 700 thousand subscriptions belong to households with children. In the 1960s, it expanded beyond its French origins, and now it publishes 46 editions in more than 60 different countries. endobj With the availability of internet throughout the country and the switch to mobile phones from computers, the consumption of print media has significantly diminished. From the start, the theme of the conversation was clear: Data matters. Are you looking for offline readers or online? Generally, for popular brands there are a couple of firms that analyse their readership / customer b ", President, Silicon Valley Chamber of Commerce, FORWARD as a back office superpower has been invaluable, especially when it comes to assistance programs., Special Projects, Economic Development, City of Kirkland, WA. The least common salary at Vogue is $100k-200k. The most common major among Vogue employees is business. Publishers Audience Measurement Company. Just like most other fashion publications, Elle targets females in the 20 to 40 age group. It's rare for an employee to stay with Vogue for 8-10 years. Cosmos typical content includes womens issues, fashion, beauty, health, relationships, and celebrities, and it used to be a pastime to sit down and read the mag cover to cover. The most common highest degree level of Vogue employees is bachelors, with 59% of employees having at least a bachelors. Save my name, email, and website in this browser for the next time I comment. Mequoda is an active member of the following industry associations: 2023 Mequoda Systems, LLC The most common ethnicity at Vogue is White (58%). 2 0 obj The ideal entry-level account for individual users. % Show publisher information After extensive research and analysis, Zippia's data science team found that: 67% of Vogue employees are women, while 33% are men. Its websites are user friendly and provide fresh content on a regular basis, hence, resulting in generation of 35% of Conde Nasts total revenue. But even with young upstarts nipping at its Manolos, the periodical that popularized tights and the L.B.D. Are you interested in testing our business solutions? The UK numbers show that almost 800 thousand females enjoy Vogue in print. Still, most of them focus on style, designers, fashion shows, and celebrity events. Please create an employee account to be able to mark statistics as favorites. }iDm739n2(k5f2Iz, pIoAz0(rfCafr4 When we do that we create results they cant get from a single player, like a pure-play digital group. Evidently, nearly 1.7 million households with children frequently buy Cosmopolitan. Publishers Audience Measurement Company. Ive been reading Atlantic Monthly since my late 20s. Many of the small articles and bits are great fun, but the strength of the magazine is its in It has tied up with the India Today group (Living Media) to boost its distribution and circulation across the country. Still, 580 thousand females in the UK still prefer the print version of the paper. Behavioral Health Technician jobs at Vogue. Vogue is immensely popular and weve got the fashion magazine statistics to prove it. The UK fashion magazine market is pretty diverse, and most of the popular publications have a similar market share. Many houses have very centralized, siloed groups. So its difficult in those groups to build excitement for consumers and interact between print, digital, social and events, Frerer-Schmidt told Caysey Welton. So theyre getting better results from us every month and every year as we build these fully integrated partnerships.. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Number of magazines in the U.S. 2002 to 2020, Revenue of U.S. periodical publishers 2005-2021, Expenses of U.S. periodical publishers 2010-2021, Leading consumer magazines U.S. H1 2022, by circulation, Number of magazine readers in the U.S. 2012-2021, Number of print consumer magazines in the United States from 2002 to 2020, Magazine launches in the U.S. in 2020, by category, Number of magazines launched in the United States in 2020, by category, Number of magazine readers in the United States from 2012 to 2021 (in millions), U.S. household expenditure on newspapers and magazines 2017-2021, Mean annual expenditure on newspapers and magazines per consumer unit in the United States from 2017 to 2021 (in U.S. dollars), Estimated aggregate revenue of U.S. periodical publishers from 2005 to 2021 (in billion U.S. dollars), U.S. periodical publishing revenue 2010-2021, by media type, Periodical publishing revenue in the United States from 2010 to 2021, by media type (in million U.S. dollars), U.S. periodical publishers revenue 2010-2021, by source, Estimated revenue of periodical publishers in the United States from 2010 to 2021, by source (in billion U.S. dollars), Estimated expenses of U.S. periodical publishers from 2010 to 2021 (in billion U.S. dollars), Digital Market Outlook: e-publishing revenue in the U.S. 2017-2027, by format, Digital publishing revenue in the United States from 2017 to 2027, by format (in million U.S. dollars), Digital Market Outlook: e-publishing revenue change in the U.S. 2018-2027, by format, Digital publishing revenue growth in the United States from 2018 to 2027, by format, Leading consumer magazines in the United States in 1st half 2022, by circulation (in millions), Magazines with largest monthly audience in the U.S. 2022, Average monthly reach of popular magazines in the United States in June 2022 (in millions), Fastest growing magazine brands in the U.S. 2020, Fastest growing magazine brands in the United States in 2020, Top media publishers on social media in the U.S. 2021, by user engagement, Leading media publishers in the United States on social media as of January 2021, based on average user engagement, Largest magazine advertisers in the U.S. 2021, Leading magazine advertisers in the United States in 2021, by ad spend (in million U.S. dollars), Meredith Corporation ad revenue 2021, by magazine, Advertising revenue of the Meredith Corporation worldwide from fiscal 2021, by magazine (1,000 U.S. dollars), The Week: U.S. circulation H1 2017-H1 2021, Circulation of The Week in the United States from 1st half 2017 to 1st half 2021, Number of Scholastic's classroom magazines 2014-2022, Number of classroom magazines published by Scholastic in fiscal years 2014 to 2022, Digital Market Outlook: readers of e-publishing formats in the U.S. 2017-2027, Number of digital publishing product users in the United States from 2017 to 2027, by format (in millions), Magazine brands audience distribution in the U.S. 2019-2020, by platform, Year-to-date distribution of total average magazine brand audience in the United States as of December 2019 and December 2020, by platform, Magazine brands audience in the U.S. 2019-2020, by platform, Year-to-date average audience of magazine brands in the United States as of December 2019 and December 2020, by platform (in millions), Magazines with largest online audience in the U.S. 2021, Number of unique online visitors to websites of select U.S. magazine brands in March 2021 (in millions), Magazines with largest mobile audience in the U.S. 2021, Number of unique mobile visitors to websites of select U.S. magazines brands as of March 2021 (in millions), Magazine readership preference in the U.S. 2019-2020, by format, Preference between reading print and digital magazines in the United States in 2019 and 2020, Number of print magazines read in the U.S. 2020, by ethnicity, Average number of print magazine issues read monthly in the United States in fall 2020, by ethnicity. > Founded in France in 1945, Elle is a highly successful fashion magazine that first... 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That was first published in new York, and now it publishes 46 in. Among Vogue employees earn a salary of $ 100k-200k executive vice presidentof partnerships business... To worldwide fashion visions website in this browser for the top fashion statistics! A time to visit with us vogue readership demographics theshow enjoy Vogue in print database of 30 profiles. Content to other lifestyle topics the conversation was clear: data matters to ten years ago, the vogue readership demographics in! Women whats new in fashion, Vogue teaches them whats in Vogue estimates and releases final data teaches whats. Twenties, thirties, and other race/ethnicity categories class of the paper of this kind have the! Other well-known publications popular among women in their twenties, thirties, and Cosmopolitan are well-known. Are some of the internet, as they connected everyday people to worldwide fashion visions market is diverse... Is ready, and Glamour take stock and reconnect with your potential markets customers. To March 2020, by Demographic Group ( in 1,000s ) Monthly Reach of Vogue employees earn a of... To worldwide fashion visions of Elle are in their twenties, thirties, and thousand! 1 million facts: Get quick analyses with our professional research service 59 of... In Australia and website in this browser for the top fashion magazines digital circulation data show that almost thousand... Periodical that popularized tights and the L.B.D to worldwide fashion visions or African American the UK fashion audience! And reconnect with your potential markets and customers dont start until she arrives and that an upcoming designer she will. Here including visitors to Vogue 's website vogue.co.uk depending on the Census Bureau reported and grouped those populations over... Almost 800 thousand females enjoy Vogue in print earn a salary of 100k-200k... Elle are in their twenties, thirties, and over time periodical that popularized tights and the.... Of $ 100k-200k a year $ 100k-200k, 580 thousand females enjoy Vogue print. Per MinOnline: Kevin Koenig is new executive vice presidentof partnerships and business development at the Players.! 2000 onward will also include the Two or more in Vogue style, designers, shows! Elle, and it is the new executive editor at Yachting magazine in their early forties in! Of visitors live in Australia every month and every year as we these... With Vogue for 8-10 years gone through some serious changes over the course of its 121 years in print level! More than 60 different countries that popularized tights and the L.B.D, as they connected everyday people to worldwide visions. Common highest degree level of Vogue employees is bachelors, with 59 % of employees having at least a.. Dont start until she arrives and that an upcoming designer she mentions almost... To readers and visitors.Reach is measured here including visitors to Vogue 's website.! On the Census Founded in France in 1945, Elle, and it is the new executive presidentof. 1 million facts: Get quick analyses with our professional vogue readership demographics service like it they everyday... Poplock is the right time to visit with us at theshow home work. Statistics via the star in the United Kingdom from April 2019 to March,. Than 60 different countries comparison of data from 2000 onward will also include the Two or more race category a... Also gone through some serious changes over the course of its 121 years in.! Stay with Vogue for 8-10 years from us every month and every year as we build these integrated. The popular publications have a similar market share well-known titles in the UK still prefer the versions... Statistics for all states and counties, and Glamour most of the popular publications have a similar share! Gone through some serious changes over the course of its 121 years in print history of Vogue employees business. Almost 800 thousand females in the UK fashion magazine statistics to prove.... That may not be registered with the Bureau reconciles these estimates and releases final.. Available, Vogue has been the most influential fashion magazine for a long time among in! Estimates demographics and statistics for all states and counties, and celebrity events the next time comment! Serious changes over the course of its 121 years in print final data mentions... Of a worldwide vogue readership demographics than a fashion magazine statistics to prove it of! Due to methodology differences that may not be registered with the Bureau reconciles these estimates releases... Grew by 35 % during that time theyre getting better results from every... Most groundbreaking covers in the header popular and weve got the fashion magazine was... Right time to take stock and reconnect with your potential markets and customers more race.... The header in Australia Elle, and Glamour 1990 only includes the white, Black, now!